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The Pyramid — Edition 10
Plus: 6,500 seats and 819 fans at Farnborough, where the money stops, and our new guide to the pyramid.
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Edition 10 · 21 September 2026
Football finance all the way down
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Welcome back.
This week, we look at the economics behind the Leicester sale and a tier six club with 6,500 seats, 819 fans and a search for a new owner. We also follow the money down the pyramid until the accounts stop telling you anything — and publish the guide we've been building to explain every level of it.
And there's a burger — at the most expensive ground in the country.
On Friday we launched The Women's Ledger. More on that below.
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The Lead Story
£35m In, £224m Out? The Actual Economics Behind the Leicester Sale
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King Power bought Leicester for £35m in 2010. Citigroup is now marketing the club's physical assets at £224m — which looks like a spectacular return until you add the more than £420m the family has put in since.
The accounts tell another story again: £186.5m of revenue in the last Premier League season, a £71.1m pre-tax loss and £103.6m of bank loans. And on 15 September, while the sale process ran, King Power converted another £8.5m of funding into equity.
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Read the full story →
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NVIDIA's Founder Says Farmers Should Absolutely Use AI
“If I were a farmer, I would absolutely use AI.”
That’s Jensen Huang, founder and CEO of NVIDIA.
He’s pointing to one of AI’s biggest untapped opportunities: farming.
DIT AgTech is already putting AI to work with 500+ units deployed and 370,000 head on-platform.
𝘐𝘯 𝘮𝘢𝘬𝘪𝘯𝘨 𝘢𝘯 𝘪𝘯𝘷𝘦𝘴𝘵𝘮𝘦𝘯𝘵 𝘥𝘦𝘤𝘪𝘴𝘪𝘰𝘯, 𝘪𝘯𝘷𝘦𝘴𝘵𝘰𝘳𝘴 𝘮𝘶𝘴𝘵 𝘳𝘦𝘭𝘺 𝘰𝘯 𝘵𝘩𝘦𝘪𝘳 𝘰𝘸𝘯 𝘦𝘹𝘢𝘮𝘪𝘯𝘢𝘵𝘪𝘰𝘯 𝘰𝘧 𝘵𝘩𝘦 𝘪𝘴𝘴𝘶𝘦𝘳 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘵𝘦𝘳𝘮𝘴 𝘰𝘧 𝘵𝘩𝘦 𝘰𝘧𝘧𝘦𝘳𝘪𝘯𝘨, 𝘪𝘯𝘤𝘭𝘶𝘥𝘪𝘯𝘨 𝘵𝘩𝘦 𝘮𝘦𝘳𝘪𝘵𝘴 𝘢𝘯𝘥 𝘳𝘪𝘴𝘬𝘴 𝘪𝘯𝘷𝘰𝘭𝘷𝘦𝘥. 𝘋𝘐𝘛 𝘈𝘨𝘛𝘦𝘤𝘩 𝘩𝘢𝘴 𝘧𝘪𝘭𝘦𝘥 𝘢 𝘍𝘰𝘳𝘮 𝘊 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦 𝘚𝘦𝘤𝘶𝘳𝘪𝘵𝘪𝘦𝘴 𝘢𝘯𝘥 𝘌𝘹𝘤𝘩𝘢𝘯𝘨𝘦 𝘊𝘰𝘮𝘮𝘪𝘴𝘴𝘪𝘰𝘯 𝘪𝘯 𝘤𝘰𝘯𝘯𝘦𝘤𝘵𝘪𝘰𝘯 𝘸𝘪𝘵𝘩 𝘪𝘵𝘴 𝘰𝘧𝘧𝘦𝘳𝘪𝘯𝘨, 𝘢 𝘤𝘰𝘱𝘺 𝘰𝘧 𝘸𝘩𝘪𝘤𝘩 𝘮𝘢𝘺 𝘣𝘦 𝘰𝘣𝘵𝘢𝘪𝘯𝘦𝘥 𝘩𝘦𝘳𝘦: https://bit.ly/4bzuWCi
The Pyramid — Edition 10 · Also in this edition
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Also in this edition
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Farnborough FC Is Looking for a Buyer. What Would You Actually Be Buying?
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An agreed sale has stalled at the tier six club. A new owner would get a 6,500-capacity ground on a new 30-year lease and a set of development options around it — and an average home crowd of 819.
The stadium provides the capacity. The next owner would have to provide the growth.
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Read the full story →
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Where the Money Stops
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In 2024/25 Leicester earned £186.5m. At tier seven, Prescot Cables turned over around £303,000 — more than 600 times less. In League One the same season, Wrexham's revenue was more than four and a half times Shrewsbury's.
By tier eight, the accounts stop disclosing revenue at all. The money disappears down the pyramid, and so does the record of it.
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Read the full story →
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New on the Pyramid
The English Football Pyramid Explained
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Every tier from the Premier League to tier ten: what each league is, where the EFL and the regulator stop, why a club can win its league and still not go up, and what clubs at each level actually file.
It's the reference we'll link to whenever an article says tier six — a guide to the pyramid built around the money.
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Read the guide →
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🍔 Burger Index · Special
Tottenham Hotspur — 8.2/10
£9.95 venison burger · £25 admission · £6.95 Madrí
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The Index's one visit to the Premier League, for an EFL Cup tie against tier two Charlton. The stadium is reported to have cost around £1bn and doesn't sell a beef burger — the only one on the boards was venison.
It scores 8.2, and at £41.90 it's the most expensive afternoon the Index has recorded, on a ticket priced to be cheap.
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Read the Burger Index →
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The Company America’s Cattle Industry Needs Right Now
The U.S. cattle herd has fallen to 86.2 million head.
That's the lowest level since 1951. And the problem isn't going away, plus ranchers face rising costs and a tightening labor market.
Yet America still needs to produce beef.
The equation is simple: Get more from every animal.
DIT AgTech helps ranchers produce more with less through AI, nutrition automation and real-time data. Its infrastructure boosts herd performance while reducing labor and costs.
Proven at scale in Australia:
370,000 head on the platform
Up to 55% higher daily weight gain
Up to 80% reduction in supplementation and labor costs
What drives adoption? Ranchers get the technology free with a three-year nutrition plan.
Removing the cost barrier allows DIT AgTech to scale adoption faster, generating more data and recurring revenue
America needs more output from fewer cattle. DIT AgTech has built the infrastructure to make that possible.
𝘐𝘯 𝘮𝘢𝘬𝘪𝘯𝘨 𝘢𝘯 𝘪𝘯𝘷𝘦𝘴𝘵𝘮𝘦𝘯𝘵 𝘥𝘦𝘤𝘪𝘴𝘪𝘰𝘯, 𝘪𝘯𝘷𝘦𝘴𝘵𝘰𝘳𝘴 𝘮𝘶𝘴𝘵 𝘳𝘦𝘭𝘺 𝘰𝘯 𝘵𝘩𝘦𝘪𝘳 𝘰𝘸𝘯 𝘦𝘹𝘢𝘮𝘪𝘯𝘢𝘵𝘪𝘰𝘯 𝘰𝘧 𝘵𝘩𝘦 𝘪𝘴𝘴𝘶𝘦𝘳 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘵𝘦𝘳𝘮𝘴 𝘰𝘧 𝘵𝘩𝘦 𝘰𝘧𝘧𝘦𝘳𝘪𝘯𝘨, 𝘪𝘯𝘤𝘭𝘶𝘥𝘪𝘯𝘨 𝘵𝘩𝘦 𝘮𝘦𝘳𝘪𝘵𝘴 𝘢𝘯𝘥 𝘳𝘪𝘴𝘬𝘴 𝘪𝘯𝘷𝘰𝘭𝘷𝘦𝘥. 𝘋𝘐𝘛 𝘈𝘨𝘛𝘦𝘤𝘩 𝘩𝘢𝘴 𝘧𝘪𝘭𝘦𝘥 𝘢 𝘍𝘰𝘳𝘮 𝘊 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦 𝘚𝘦𝘤𝘶𝘳𝘪𝘵𝘪𝘦𝘴 𝘢𝘯𝘥 𝘌𝘹𝘤𝘩𝘢𝘯𝘨𝘦 𝘊𝘰𝘮𝘮𝘪𝘴𝘴𝘪𝘰𝘯 𝘪𝘯 𝘤𝘰𝘯𝘯𝘦𝘤𝘵𝘪𝘰𝘯 𝘸𝘪𝘵𝘩 𝘪𝘵𝘴 𝘰𝘧𝘧𝘦𝘳𝘪𝘯𝘨, 𝘢 𝘤𝘰𝘱𝘺 𝘰𝘧 𝘸𝘩𝘪𝘤𝘩 𝘮𝘢𝘺 𝘣𝘦 𝘰𝘣𝘵𝘢𝘪𝘯𝘦𝘥 𝘩𝘦𝘳𝘦: https://bit.ly/4bzuWCi
The Pyramid — Edition 10 · The Women's Ledger, Bloodstone, sign-off
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The Women's Ledger
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On Friday we launched The Women's Ledger, a fortnightly newsletter doing the same work for the women's game: ownership, filings, investment and regulation. Edit 1 looked at three very different ways money is arriving.
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£22.4m Into London City: Kang's Bet on Independent Women's Football →
Arsenal Women Made £21.5m. More Than Half Still Came From Arsenal FC →
Why Is a Fortune 500 Company Investing in a Sixth-Tier Women's Team? →
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Add The Women's Ledger to your subscription →
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From Bloodstone
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Bloodstone Capital Research, our sister publication, covers football finance from the institutional end — and this week's briefing makes the same point as our Leicester and Farnborough pieces at a larger scale. The purchase price is the easiest number to report, and increasingly not the most important one.
Clearlake is taking full control of Chelsea through the reported £950m acquisition of Todd Boehly and Mark Walter's minority interests — money paid to existing shareholders rather than new capital going into the club. Bordeaux has until Tuesday to turn a rescue into a written commitment to the court. QSI has completed its acquisition of KAS Eupen, and Germany has approved a commercially autonomous Frauen-Bundesliga from 2027.
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Read Bloodstone's football finance briefing →
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That's the roundup for this week.
If you've got a club whose numbers don't add up, a takeover clause worth unpacking, or a non-league burger that needs investigating, hit reply and let me know.
Arthur Lewis
The Pyramid
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