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Blu Dot surpasses 2,000% ROAS with self-serve CTV ads
Home furniture brand Blu Dot blew up on CTV with help from Roku Ads Manager. Here’s how:
After a test campaign reached 211,000 households and achieved 1,010% ROAS, the brand went all in to promote its annual sales event. It removed age and income constraints to expand reach and shifted budget to custom audiences and retargeting, where intent was strongest.
The results speak for themselves. As Blu Dot increased their investment by 10x, ROAS jumped to 2,308% and more page-view conversions surpassed 50,000.
“For CTV campaigns, Roku has been a top performer,” said Claire Folkestad, Paid Media Strategist, Blu Dot. “Comping to our other platforms, we have seen really strong ROAS… and highly efficient CPMs, lower than any other CTV partner we've worked with.”
Using Roku Ads Manager, the campaign moved from a pilot to a permanent performance engine for the brand.
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ALSO THIS WEEK
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Forest Green Rovers Want Football Without a Manager. But Who Holds the Power? |
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Dale Vince isn’t replacing Robbie Savage. He told BBC Radio Gloucestershire there’s no vacancy, no candidates, and that football is too often run by managers with big egos who don’t necessarily make the best decisions. Three coaches now run the first team, alongside a director of football who was appointed three weeks before Savage arrived and has now outlasted him. The club hasn’t set out who holds final authority over selection, recruitment or contracts — which is the question the experiment will answer. |
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Southampton’s Spygate Punishment: A £28,000 Fine and a Promotion Prize Worth Up to £365m |
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The FA fined Tonda Eckert £28,000 and suspended his six-week ban. Southampton had already been thrown out of the play-off final. Deloitte estimated a three-year promotion revenue uplift of at least £205m for Hull and £210m for Middlesbrough, potentially rising towards £365m with Premier League survival. Neither club was receiving parachute payments, and Deloitte said so in the same release. Southampton were. Their final parachute year, due in 2026/27, is worth an estimated £40m — income already in their stay-down position. |
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Manchester City’s Appeal Could Run Beyond Christmas |
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City lodged their appeal at 7pm on 1 October. Most of the coverage since has settled on a twelve-week deadline and a verdict by Christmas. That isn’t what the rules say. Under the 2026/27 Handbook the twelve weeks governs the hearing; the Appeal Board then has a further 30 days for its written decision, and the standard timetable can be varied or disapplied altogether. The sanction hasn’t been decided either — that’s a separate process, with its own appeal after it. |
| Read the full story → |
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The Pyramid partners with Cheltenham Town |
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Our fifth club partnership, and the first in League Two. The boards went live at Whaddon Road for Saturday’s game against Salford City. That gives us advertising at tiers three, four, five, seven and nine — and for the first time, three adjacent divisions. The ambition is still a partner club at every level from two to ten. |
| Read the full story → |
NVIDIA's Founder Says Farmers Should Absolutely Use AI
“If I were a farmer, I would absolutely use AI.”
That’s Jensen Huang, founder and CEO of NVIDIA.
He’s pointing to one of AI’s biggest untapped opportunities: farming.
DIT AgTech is already putting AI to work with 500+ units deployed and 370,000 head on-platform.
𝘐𝘯 𝘮𝘢𝘬𝘪𝘯𝘨 𝘢𝘯 𝘪𝘯𝘷𝘦𝘴𝘵𝘮𝘦𝘯𝘵 𝘥𝘦𝘤𝘪𝘴𝘪𝘰𝘯, 𝘪𝘯𝘷𝘦𝘴𝘵𝘰𝘳𝘴 𝘮𝘶𝘴𝘵 𝘳𝘦𝘭𝘺 𝘰𝘯 𝘵𝘩𝘦𝘪𝘳 𝘰𝘸𝘯 𝘦𝘹𝘢𝘮𝘪𝘯𝘢𝘵𝘪𝘰𝘯 𝘰𝘧 𝘵𝘩𝘦 𝘪𝘴𝘴𝘶𝘦𝘳 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘵𝘦𝘳𝘮𝘴 𝘰𝘧 𝘵𝘩𝘦 𝘰𝘧𝘧𝘦𝘳𝘪𝘯𝘨, 𝘪𝘯𝘤𝘭𝘶𝘥𝘪𝘯𝘨 𝘵𝘩𝘦 𝘮𝘦𝘳𝘪𝘵𝘴 𝘢𝘯𝘥 𝘳𝘪𝘴𝘬𝘴 𝘪𝘯𝘷𝘰𝘭𝘷𝘦𝘥. 𝘋𝘐𝘛 𝘈𝘨𝘛𝘦𝘤𝘩 𝘩𝘢𝘴 𝘧𝘪𝘭𝘦𝘥 𝘢 𝘍𝘰𝘳𝘮 𝘊 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦 𝘚𝘦𝘤𝘶𝘳𝘪𝘵𝘪𝘦𝘴 𝘢𝘯𝘥 𝘌𝘹𝘤𝘩𝘢𝘯𝘨𝘦 𝘊𝘰𝘮𝘮𝘪𝘴𝘴𝘪𝘰𝘯 𝘪𝘯 𝘤𝘰𝘯𝘯𝘦𝘤𝘵𝘪𝘰𝘯 𝘸𝘪𝘵𝘩 𝘪𝘵𝘴 𝘰𝘧𝘧𝘦𝘳𝘪𝘯𝘨, 𝘢 𝘤𝘰𝘱𝘺 𝘰𝘧 𝘸𝘩𝘪𝘤𝘩 𝘮𝘢𝘺 𝘣𝘦 𝘰𝘣𝘵𝘢𝘪𝘯𝘦𝘥 𝘩𝘦𝘳𝘦: https://bit.ly/4bzuWCi
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How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.



