In partnership with
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How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
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A 99-Year Lease Saved Prescot Cables. Now the Ground Needs Another Rescue |
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The council bought Valerie Park for £300,000 and secured Prescot's home for 99 years. Eight years later, the club has been relegated and its ageing stand presents another expensive problem. |
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The Council Built Truro City a Stadium. Who Makes Money From What Comes Next? |
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Truro finally have their new stadium. With a 3G community pitch and further development planned, the financial question is shifting from who paid for it to who benefits from what comes next. |
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The Spartans Model Is Coming to Shrewsbury Town |
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Scott Davidson's consortium is preparing to take control of Shrewsbury after regulatory approval, bringing a cross-border ownership model to a club emerging from consecutive relegations. |
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Harrogate Town's £6.4m Question |
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Revenue rose 32% to £4.06m. Harrogate still lost £2.17m and owner funding reached £6.4m. Now new investors are awaiting regulatory approval. |
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The FCA's Sponsorship Warning Meets the IFR at Tier 5 |
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The FCA expects every UK football club to conduct due diligence on financial-services sponsors. Its cooperation with the new football regulator creates an overlap that runs all the way down to the National League. |
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Blu Dot surpasses 2,000% ROAS with self-serve CTV ads
Home furniture brand Blu Dot blew up on CTV with help from Roku Ads Manager. Here’s how:
After a test campaign reached 211,000 households and achieved 1,010% ROAS, the brand went all in to promote its annual sales event. It removed age and income constraints to expand reach and shifted budget to custom audiences and retargeting, where intent was strongest.
The results speak for themselves. As Blu Dot increased their investment by 10x, ROAS jumped to 2,308% and more page-view conversions surpassed 50,000.
“For CTV campaigns, Roku has been a top performer,” said Claire Folkestad, Paid Media Strategist, Blu Dot. “Comping to our other platforms, we have seen really strong ROAS… and highly efficient CPMs, lower than any other CTV partner we've worked with.”
Using Roku Ads Manager, the campaign moved from a pilot to a permanent performance engine for the brand.
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You're Invited: Live Tax-Smart Investing Webinar
Your portfolio could be losing more to taxes than you might realize. On September 17, Range's CFPs and CPAs share the portfolio moves that can help you maximize your after-tax returns — join us live, and bring your questions for Q&A.
This webinar is for informational purposes only and does not constitute investment advice or a recommendation to buy, hold, or sell any security. Forward-looking statements involve risks and uncertainties. Past performance is not indicative of future results. Range defines "high earners" as households with income over $300k.